Continuous Quality Improvement: Why iPhones and Audits Have a Lot in Common

A recent poll showed that 42% of adult American smartphone users own an iPhone. That’s a staggering amount when you think of all of the mobile phone users out there. When the poll respondents were asked why the iPhone was their choice, a common answer prevailed. It can be summed up by one user’s comment, “You can count on iPhones to keep on improving. Every time a new model is made available, the experience just gets better.”

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